Intangible Cultural Heritage (ICH) embodies the intangible yet deeply rooted wisdom embedded in everyday life across cultures. For two decades, our team has dedicated itself to preserving and revitalizing ICH, awestruck by its enduring artistry and communal ingenuity—yet acutely aware of the growing pains inherent in its evolution. We champion ICH not only for its latent commercial and artistic potential, but as dedicated stewards committed to its evolution.

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Based in Hong Kong, we aim to build a global platform showcasing China’s living traditions. Through partnerships with artists worldwide who share our passion for public cultural narratives, we co-create tangible expressions of vanishing legacies—transforming collective memory into enduring forms.